VP of Consumer Marketing Development - Referrals Needed for Widget/ App UX & Marketing

[Will McGrouther]

All,

Any thoughts on who can do this?:

Role Overview:

Create a new consumer experience for digital commerce and virtual gifting on social media platforms.

Develop an innovative offering that has broad consumer appeal and presents a unified experience across the destination portal, widgets/apps and all forms of consumer messaging. Oversee branding by acting as chief architect of a consumer experience that resonates emotionally and psychologically with users. Leverage this understanding of the relationships people are having with the products to define, facilitate and refine their ideal user journeys through the service. Ensure communications inspire users to participate, perpetuate and expand relationship in ways that translates into increased usage, word-of-mouth recommendations and popularity.

Create the user experience based on goals about how people feel about the service.

Create a design that encompasses a cool, edgy look, a Web 2.0 savvy feel and cutting-edge interactivity.

Keep content merchandizing and programming current, dynamic and personalized.

Make content discovery easy via community, site search and programming.

Facilitate sharing in ways that strengthen users’ relationships with each other.

Reduce the number of steps required for users to add, use and recommend products.

Create messaging strategy to communicate what users should know, feel and do.

Script appropriate, branded calls to action for the site, widgets/apps and marketing.

Evolve and grow the experience based on adoption, behavior and feedback.

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Located in Bay Area, Pay Competitive